How much do TikTokers earn? It’s a question we’ve been wondering since the app first skyrocketed to popularity — only to continue growing rapidly over the past year.

While TikTok may be new, it’s old news that we’re always looking towards aspirational figures to follow. Influencers have allegedly been around since the middle ages when kings and queens wielded their influence on lowly subjects. However, it was the turn of the 21st century that marked the real rise of the influencer as we know it today.

With the help of social media, the internet now provides a place where millions of people instantly connect with one another, a plethora of information readily accessible with the tap of a finger.

From this YouTubers, Instagram models and TikTok stars now abound, swarming our feeds with content, collaborations and partnerships. Brands are getting in on it too, leveraging influencers and their legions of loyal followers to grow their presence.

While it's easy to drown in a sea of "content creation" these days, true creativity—and hard work—still pays off. Influencers who can prove their skill and smarts often reap the rewards of more followers, and alongside, more money.

One such influencer is Valeria Lipovetsky with over 1 million followers across TikTok, Instagram and YouTube respectively and an estimated net worth over US $2 Million. The Russian mother, model and holistic nutritionist first started as a model, then makeup guru and YouTuber who has since expanded her empire on Instagram and TikTok. She has even taken things one step further with her own brand, Leia, an eCommerce website and personal collection of products all tried, tested and trusted by Lipovetsky herself.

Wondering what you can do to reach that sought-after Influencer status? We have rounded up some of the world's favourite social media darlings to take an in-depth look at their paths to success.

How Much do TikTokers Earn?

Brittany Xavier

Whilst working in marketing, Brittany Xavier launched her fashion blog, Thrifts and Threads, which quickly became her full-time job. She monetised her blog and her brand through profitable partnerships with Givenchy, Marc Jacobs, Cartier, and YSL and has since launched a fashion line with Inspr. Xavier is reportedly worth a whopping US $55 Million with an impressive 3 million TikTok and 1.6 million Instagram followers.

Camila Coelho

With a reported net worth of nearly US $3 Million, Coelho has 8 million followers on Instagram, 700K on TikTok and over 1M YouTube subscribers. This savvy content creator and entrepreneur started her career at a Dior counter before becoming a YouTuber known for her makeup tutorials. She then founded fashion label Camila Coelho Collection—sold exclusively through Revolve and launched the clean, cruelty—free, and vegan beauty line, Elaluz.

Denise Mercedes

Denise Mercedes is a model, fashion blogger, digital creator, and influencer from New Jersey with 2.6 million TikTok and 1 million Instagram followers. She started a blog for plus size women, and from there, her social media following blew up. Riding the wave of her internet popularity, she began collaborating with various plus size boutiques. Since then, Denise has collaborated with the likes of Forever21 and Target and has become a champion of body positivity.

Taylor Hage

Hage is a Minnesota-based fashion blogger, represented by Ford Digital, with a reported net worth of US $1 million. With an impressive 1.5 million TikTok and near 300k Instagram followers, most of her income comes from brand campaigns, creating and posting sponsored content viewed by her faithful fashion following.

Chriselle Lim

Lim is a stylist, beauty blogger and digital influencer with a loyal fanbase of over 2.4 million TikTok followers, 1.3 million Instagram followers and over 700K YouTube subscribers. She began on YouTube in 2008, launched her website The Chriselle Factor in 2011 before launching her fashion line, which is sold at Bloomingdales and Nordstrom. With a net worth of over $60 million, Lim has expanded her empire further after co-founding bumoWork: A coworking space with licensed childcare.

Chiara Ferragni

Last but not least is Italian blogger and fashion designer, Chiara Ferragni, who is worth an estimated US $10 million. The digital entrepreneur and founder of Chiara Ferragni Collection has a staggering 22 million Instagram and 4 million TikTok followers. Ranked on the Forbes "Top Fashion Influencers" list, Ferragni even has a docufilm entitled 'Chiara Ferragni: Unposted' available to watch on Prime Video.

P.S. Did you know that Joe Biden is a fashion influencer too? He’s starting trends with this accessory.

How Much Do TikTokers Make? Hint: It’s A Lot